Archive for the ‘Online Marketing’ Category
Pay Per Click or PPC And How To Approach It Properly
If you are an internet marketer or you sell products and services then you are probably avoiding pay per click. Many online marketers stay away from pay per click advertising because it can become quite costly to keep them running. In the end the goal is make money online not to spend it! The good news is that, if you follow a few simple hints, you can easily control how much money you spend on your campaigns and you can replicate previous successes. To be successful with PPC advertising you should adopt some of the following ideas.
Be very sure you treat only one theme, or keyword idea in each campaign. This will save you money with your Cost Per Click (CPC) prices, but you’ll see better results. Using a single theme will also help you track the results of each campaign. If you fail to do this, everything will cost more because your campaign quality score will be lower, plus you’ll waste a lot of time – unless you learn from it. But with the ability to track and analyze your results, you will have a good idea of how to improve. This capability can help you to make any necessary improvement in your sites. You’ll know where you need to be giving your attention in your marketing and advertising. You should watch what other PPC marketers who are selling items similar to yours are doing. You can learn a lot from your competitors. Make a special note of any ads that have run for a long time. Which campaigns seem to be the most successful? Look for products and services that allow you to track or “spy” on other peoples’ PPC campaigns. These are definitely worth using. Who keeps running the same ads again and again? Which campaigns are profitable and which ones quickly disappear? One of the easiest ways to find success yourself is to emulate a successful campaign of one of your competitors. Don’t copy or steal other people’s ads; you can, however, use successful ads as inspiration for your own!
You can use PPC as a last resort for products or services that are not converting well with other marketing systems. There might be a temptation to concentrate all your endeavors on the products and services you offer that have yielded the best results. In fact, there are certain types of marketing that might work for one product but not for others.
There is no other system that is quite as targeted as PPC.
You can use PPC to boost your sales of products that aren’t converting that well. You could end up creating another source of online earnings. When you have more income sources your success in internet marketing will increase.
Finding success with Pay Per Click does not have to be difficult. PPC has a long history but many avoid using it because they either forget it exists or because they have the impression it is too complicated. To be honest even new internet marketers can become successful with PPC campaigns. All you need to do is learn about the system before spending money on it. The more you know and learn, the better your chances of becoming successful. Good luck! You can achieve anything!
Posted in internet marketing, Online Marketing | 
Tags: google adwords, pay per click, pay per click marketing, ppc, ppc marketing
Sharing The Secret Sauce of Online SEO Success
I have decided that I am going to put together a whole training course starting from the very beginning.
So many people try to make it online and fail at the first hurdle. There are so many opportunities out there and it is easy to get carried away, I know I was that man.
It reminds me of the phrase from bugs life. One of the moth’s says “Dont look at the light…” The other one answers I can’t help it… It is so beautiful…”
The sales letters have that effect on me, well they used to. I realised that what works for one is not necessarily going to work for another!
so many of them are so hyped up and over the top but these sales letters work, which is why they do them.
I have had a program in mind called the start smart system and I am going to do my best to get it up and finished within the next few weeks.
From there I will be doing a training course on researching a market, choosing a product or niche, keyword research, setting up a website installing relevant software, configuring that software, promoting your website using articles, web 2.0, blog posting, pay per click and banner advertising.
The thing to remember is to start with the end in mind. Think of what you want out of it and where you want to be with your online business in a year from now. How much time do you want to spend on it, do you want a big multi million pound or dollar business or just a little extra to help pay for those extras.
Working from home and making money online can earn you a small fortune if you get it right.
It is not brain science but you do need to follow a formula and you are always better off with a mentor to guide and motivate you to when things get tough as they inevitably do.
Internet marketing is not for everyone but if you think it is for you then keep an eye on the Education Station which will be filling up very soon.
Proof of the Pudding Is in the Eating Yum Yum!
I have set up a number of websites recently and launched them onto the world… 
Proof that using the keywords in the domain name can make a huge difference is born out by several of them. www.BaliTradeDirectory.com has been online a couple of weeks and already number one for the term “Bali trade directory” and is number one for “trade directory bali” . (without quotes)
I have done very little to promote it other than ping the site and add a few backlinks. These are brand new domains.
Now we have to start work on the major keyword phrases like clothing manufacturers bali and Bali Silver but I just wanted to show you that there is no doubt that this strategy works.
If you check you will also see that 7 pages have been indexed too. I just love the simplicity and power that wordpress brings to the table for mere mortals and technophobes like me.
I have had the same result for www.GiliIslandsTravel.com another brand new site at the top of google with 7 or 8 pages already indexed.
How is that for proof?
An update: 21st December 2009 the Gili Island travel website is now number 2 for the main keyword phrase of Gili Islands.
Never Ever Give Up
There are so many times when you work on the internet especially in the early days, that make you feel like it is never going to happen and that it is time to give up.
The reason is that you hear of so many gurus making millions while your site pulls in little or nothing and you end up working so much on your own and not only that, you do nearly all of the work yourself. All of this makes is hard to stay motivated, enthusiastic and positive.
Whilst it is easier said than done I do know that persistence overcomes resistance and if you persist you will win.
When times are tough the best thing to do is to stop, take a break have a day off or just sit down with a glass of wine and relax. Come at the problem again the next day with fresh eyes and usually a different solution.
The one thing to remember is never ever give up
Never Ever Give Up
Earthquake In Bali – Rocks the House
There was an Earthquake in Bali yesterday morning. Not long after we got up at around 6.30 in the morning. There was a loud rumbling and the house shook. The water in the swimming pool sloshed about so much it came over the edge. There were waves! That was a sight to see.
It had the whole household up very quickly, shame it was not a school day as Katie has not been up this early since… well actually never this early I don’t think!
It only went on for about 30 to 40 seconds but it is a very scary thing to happen I can tell you. Now I think I may be jinxed.
I lived in the Canary Islands for 17 years and there were one or two small tremors in that time, then we moved to England for a couple of years and we were there when the biggest earthquake for years again rocked our house and cracked the garden wall.
Now we live in Bali and I find out that we are living on the ring of fire, as it is known. I thought that was something you got after a hot curry. This is the second quake to hit Bali since we have been here and I am hoping that it was the last.
I am all for a bit of excitement but this is a bit over the top if you ask me.
Anyway back to business..
One thing about the Internet business is that you can run it from anywhere in the world. Another thing, is that if you outsource the majority of your work then you have to spend very little time on it. Having others make money for you is the way to go.
And after this ground shaking event, and no I don’t mean when I fell up the stairs, it may be time to move on.
As long as we have an internet connection we can work from anywhere. Communicating with staff who live in Brasil, India and the Philippines via skype and email allows us to run our little empire.
We have just setup a couple of new websites that we think will generate a little extra income almost on autopilot. Check them out and let me know what you think? www.PortratiPaintingGallery.com is live but needs a bit of work. It is a website to promote oil painting portraits from photos. We have an amazing team of artists that really know there stuff and produce some great works of art.
www.izabellamorgan.com is another one ready to go. Sharon and Astrid designed a range of beachwear that we will promote through the luxury hotels here in Bali and once established, across the World through a network of agents. So all good stuff.
I got portrait painting gallery ranked on Page one of google, msn and yahoo. Yahoo has dropped down to 35 now but still on first page of google. Not bad in a week eh? That is pretty impressive by anyone’s standards you must admit (He says in a smug voice 
)
I will keep you updated with how we get on with the ranking of this site over time and let you know how much traffic we generate and, how much we make from it.
Until then from ..
Keyword Research – It is all in the Ratio’s To Ranking
When looking for keywords to try and rank for it is important that you take the time to do the proper research.
There are so many keyword tools and guides but very few of them explain a really simple way to research the basic terms that you should concentrate on.
If you know nothing about keyword research then don’t fret, it is really simple but time consuming.
The idea is to find keywords with a high number of searches and a low number of results.
To find out the keywords go to the google keyword tool and type in your main phrase “coffee tables” for example. This will give you a list of related keywords. Then click on the “Approx Avg Search Volume” button to list the terms in descending order. Now take a look and you will quickly see that there is a big difference between “coffee tables” and “coffee table” more than twice the amount of searches for the term coffee table. Also “furniture coffee table” and “furniture coffee tables” nearly 3 times the amount of searches for the term using the singular “table”
Now go to google and type in “coffee table” and note down the results. Then do the same for “coffee tables” look how many more results there are for this term?
The lower the ratio between the results and the number of searches the better. High searches, low number of results equals happy, smiley faces if it is for a term that you want to rank for.
Also, it is worth remembering that sometimes you can find some keywords that maybe don’t have massive monthly search volumes, but if they only have low number of resulting pages you will be able to dominate for these terms easily and quickly.
Posted in Making Money Online, Online Marketing |
Tags: Keyword research, making money online coffee table
Plan your Work and Work Your Plan
It is so important to have a plan to work to. Now, I don’t mean goals, although these are important in my opinion.
I have learnt this the hard way over many years and the difference, once you learn your lesson is amazing.
if you do not plan your work by creating a list of things to do and following that plan you will be like a ship in the open seas without a compass, or SAT NAV these days!
I also try and do the to do list at the end of the day for the following day.
For some reason I tend to be able to think clearer about what has to be done for the following day rather than trying to make my list at the start of my day.
If you are going to work online in you own internet business then you need to be as efficient as possible.
Outsourcing is a great way to build your business which you shoul do as soon as posible. However, you will not be able to do it unless you are able to list the job that needs doing in order and in a way that makes sense.
So get into the habit of making a plan and following it and then, when you come to employing your first member of staff you will already be a step or two ahead of most people online today.
Make your daily list of all the things that you need to do and then prioritise them and start at the most important. another tip is to start the thing that you least want or like to do. Set yourself a time limit and get stuck in. Try to get as much done in the time you have allowed and don’t get distracted. Focus all of your attention on that task.
You will be suprised at how much more you wll accomplish and before long you will be doing it every day
Making Money Online -One Thing That Nobody Tells You
Making money online and working from home is a dream for a lot of us.
There is a wealth of how to courses available on every different subject you can imagine. Everything from FOREX trading to selling on Ebay.
The problem is that there is so much choice that it is hard to know what is right for you.
People get blinded by the temptation of earning their fortune online, they read the numerous sales letter and get caught up in the hype.
Pressing their buy now button and spending their hard earned cash on a course that fails to meet the promises made.
The biggest problem however, is not the fact that the course fails to deliver, the main problem is that we all have different talents and abilities. Some of us are good at facts and figures, analysing things and paying attention to detail, others are great at ideas or designing but have great difficulty in understanding html or php.
The secret to success is to first work out what you are good at and make your decision based on that not on the compulsive, persuasive sales letters that all sound so simple to copy.
I have spent time searching for something that can help with this decision and there is nothing available.
I have been involved in a number if different businesses over the years and I have always used other people or companies to assist me in tasks that I was not competent at, or did not like to do.
Yet, with my internet business I tended to do everything. This slowed me down no-end and meant that I spent days of wasted time learning things that could easily have been outsourced.
The internet is a minefield and those wishing to get involved need to spend time assessing their skill and ability levels.
Making money online is easy if you spend time doing things you like and are able to do. so beware of the sales letters and choose something that you are good at before you get going.
