The team over at noble that produced the fantastic tool market samurai which is probably one of the most successful internet marketing tools ever released, is about to launch a new product which is called scarcity samurai. 

Scarcity Samurai is a wordpress plugin.

Basically it is a large countdown timer that helps create urgency and ensure that more people buy your product or service before the offer ends.

The actual act of the countdown clock makes it a very powerful tactic to increase sales.

The guys over at noble do nothing by halves and all of their results are backed up by long and hard testing.

There is no doubt that sales are all about emotion and TV adverts, newspaper adverts and the long sales letters spend a lot of time and effort to create the emotions required to make you buy.

Scarcity Samurai Review

When people make a buying decision they do it for one of two reasons either to move towards pleasure or run away from pain. Think about it everything you buy that you want but dont need will generally have a feel good factor. You are looking for pleasure  This could be because it is going to be comfortable, make you look good, feel good, smell good or make you attractive to the opposite sex.

Some adverts point out how good you will feel if you buy their product while others will show you the world of pain and discomcort you will be in if you dont buy their product or service. Obviously, each of these strategies has its place. Advertising a holiday will show you what a great time you will have if you go to their resort.

One other powerful emotional stick to beat us with is fear of loss greed of gain. That is why limited offers or “last day of sale” works so well.

By using a powerful sales message and the scarcity samurai to countdown your offer you can create the emotions required to boost sales to your offer.

Check out what they have to say in their video by clicking on the link below.

The guys from Market Samurai just uploaded a NEW video that reveals how you can double your INCOME practically overnight – just by making one ‘tiny tweak’ to your website…

** Here’s the 2-Second summary of what’s in the video: **

1) How to flick a little known switch in your customer’s mind that COMPELS them to buy your products…

2) Why eBay auctions have a 40% conversion rate, and how you can piggyback this technique to MULTIPLY your existing profits by 2x, 3x, even 4x…

3) How you can set up an automated profit machine in just a few minutes, without a shred of copywriting know how, or needing to write a single line of code…

Watch the video here

If you haven’t heard of the Market Samurai guys before, they’re the real deal – what I  ike most is that they scientifically test EVERYTHING they do before talking about it.

Watch the video here, and see for yourself…

There are a number of factors that will help you get your customer to buy from you. These techniques are not just used to convince people to buy from you, these same practises are used by politicians and others when trying to influence you in a certain way.

The power of persuasion can be highly influential in many areas but is ideal for when you want to persuade someone to buy your product or service.

They come under 6 basic headings which are:-

1. Reciprocity 
2. Scarcity
3. Authority
4. Consistency
5. Liking
6. Consensus

The following video explains in more details. If you want to improve your sales then you can do a lot worse than trying to integrate some of these techniques into your sales presentation or advertising promotions.

Adapting your presentation to include the 6 basics of persuasion will make a difference to your sales, so why not try them and see for yourself how efective that they can be.

Split Testing Your Advertising and Sales Presentations

When trialling any new advertising, marketing or promotions always try to split test so that you are able to judge the results.

Once you have established your current conversion, it is easy to test it against an existing advert or promotion. Another way to do it is to setup two new promotions or trials so that you are able to monitor the success of each one.

You then look at the most successful method which becomes your control you then change the lowest performing advert and measure again, each time trying to out-perform the lowest.

So for example you run and avert for a new thermal solar hot water system

The advert that you have been running brings in 20 leads per week for for a cost of £250 which is a cost of £12.50 per lead. Lets say you are currently converting these leads at 10%, that is a 2 deals which gives you a marketing cost of £125 per deal. If you edit the title on one advert and and re-write the content of another and then run the 3 of them you can then measure the 3 adverts to see which one is the best and shows the most improvement.

If the second one with the title brings in  30 leads that brings the lead cost down to £8.33 and if the closing ratio stays the same at 10% then your marketing cost is also reduced to £83.33 per deal a 33% saving on your marketing costs. If your third advert with new content brings in the same number of leads as the first (20 leads) but there is an increase in the closing to 15% (as maybe you are bringing in more targeted leads, which means less work for more money), then the lead cost remains the same and the marketing cost would be the same as the 2nd advert generating 30 leads.

If you can then create a new advert which combines the new title and the content and that then increases the lead generation and the closing percentage then you are on to a winner.  £8.33 per lead and more importantly , you reduce your marketing cost to £55.55 per deal.

Knowing your number is always important (as you will know if you watch Dragons Den) but, if you are going to try and introduce new methods of selling like the persuasive techniqies shown in the above video then it is even more important.

The Thermodynamic Energy system has been a revolution to the thermal solar industry. Unlike thermal solar which only works during daylight and is not very efficient unles the sun is shining which means that you always have to have a secondary heat source to boost the hot water system. The principal of thermodynamics was discovered in the 1800′s

The development of thermodynamics as a heat source has changed. These systems work in a similar but more efficient way than traditional heat pumps. The secret is the solar plate collector which is used to collect the heat from the atmosphere which is why they are sometimes called atmospheric heating systems.

The heat is absorbed into the refrigerant liquid which causes it to evaporate into a gaseous state. This gas is compressed in the thermo block and then pumped into the heat exchanger where the condensing process begins and the whole process is repeated until the water reaches 55 degrees celsius.

There are now 2 thermodynamic systems on the market and there is soon to be a third.

The energie thermodynamic system was the first to be brought into the UK and uses an enamel cylinder with a sacrificial anode rod which is installed to reduce the risk of corrosion in the cylinder. The thermodynamic block and heat exchanger are fitted to the side of the cylinder which makes it unsuitable for a lot of situations where space is an issue. You need at least 1 metre X 800 cm which is often a problem with traditional airing cupboards.

The energie system has been in production for around 18 years and is proven. They are installed in 29 Countries around the World although only recently have they been available in the UK. They were first imported into southern Ireland about 5 years ago  and became an instant success.

Energie have developed a range of systems that can be used for domestic hot water, Central heating, swimming pools and large volume hot water applications. The stadard system uses one panel but you can have up to 40 panels for the larger applications.

Then there is the Ultima thermo energy system which houses the thermodynamic block on the top of the tank which means it will fit into more locations. It will fit into a space of 500cm which makes it a little more flexible when it comes to installations into restricted spaces.

The ultima system also has a unique secondary heat collector in the top of the system which then allows it to use the heat generated from the compressor to further heat the water to over 60 °C. This also means that it can take advantage of the central heating in the house in the winter which will boost the speed of the heat recovery in cold spells when the outside temperature is below -15 for a prolonged period.

Last but not least is the latest system to be introduced into the market has been given the nickname of the magic box. The magic box  Thermodynamic Energy system has been developed by Green Serve Distribution and it has  has tremendous potential due to the fact that it is small enough to fit in a cupboard, on a wall or even in the loft space. Add to this the new patented magic wand heat exchanger which fits into any existing cylinder whether into the immersion heater inlet or via a secondary coil.
 

The magic box uses the latest compressor which is more efficient and will therefore heat the water to a higher temperature than the current other systems on the market. It also uses R410 refrigerant which is better than R407 and more efficient.

One thing is for sure, thermodynamic energy is going to be massive in the UK and will surely replace the solar thermal systems which have been the norm for domestic hot water heating systems.

The Magic Thermodynamic Box

This new magic box can be fitted into most cupboards, screwed on to a wall or situated in the loft. Then with the use of the magic wand heat exchanger you can have piping hot water 24 hours a day 365 days per year.

For more details on the Energie system go to www.GreenServeUk.com 

For more details on the Ultima system go to www.ndlenergy.com

You can even have your own website inside of facebook. Take a look at www.eatouthartlepool.com  This is a new directory that is being promoted to local resatuarants in Hartlepool. The same directory has been embedded into a facebook page.

www.facebook.com/EatOutInHartlepool can be found easily on facebook and as it is liked and linked into other pages like the page on Hartlepool it will grow and begin to go viral.

As each facebook page or website that is also added to the mix, it will also see more traffic and so it goes on until it gets a life of its own.

People will be encouraged to like the page and this in turn will spread the message out to many more facebook members.

Facebook is a phenomenon and has exploded it’s growth over a few short years. Google + is also becoming popular although not quite as hot on the heels as they would like, I am sure.

However, google + will I am sure catch up sooner or later and one thing is for sure if you have a business and want to be ahead of your competition then you cannot ignore google social media sites.

Thermodynamics the principle was discovered in the 1800′s but it is recent advances in technology that has brought them to the forefront of renewable energy.

Saving the environment and saving money by better insulating your home and installing renewable energy products is becoming more and more important in these days of rising energy prices and fuel poverty becoming common place.

Unlike traditional thermal solar that requires sunlight to heat a liquid in evacuated tubes, Thermodynamic solar panels use an aluminium solar collector which absorbs the heat from the ambient temperature. They work 24 hours per day and 365 days per year.

They work night and day in rain, shine or snow. Providing hot water up to 60 degrees C, the basic 200 litre system will provide enough hot water for a family of 4 or 5.

Thermodynamic energy can be used to heat sanitary water or central heating systems. They can also be used to heat swimming pools very effectively.

They can be fitted to new builds or retro fitted and the panels are smaller than conventional thermal solar panels or PV solar. They will also work on East and West facing roofs and can even be fitted vertically to a wall.

To find out more about these systems go to www.greenserveuk.com and see how Thermodynamic solar panels can help you save money and help the environment.

If you want to know how to rank well on google then you really should get your information direct from the source. Ie. Google, Google provide a wealth of information on how to rank your website well on the google SERPS. (search engine results pages)

Their webmaster tools which can be found at Google webmaster help There is everything you need to not only find out how to rank your website but also they provide the tools to do it with.

You can setup google analytics which will show you who comes to your website how many hits, where they come from and the keywords that they used to find you.

They are an invaluable source of information which you should have on every site that you own or manage.

Once you work out how to rank well on google by reading and studying the google webmaster pages as well as the Matt Cutts Videos you should put what you learn into practise bit by bit.

It is much better to work steadily and make it an ongoing part of your strategy rather than bash away like a mad thing for several weeks and then stop and leave it alone for months.

If you want to be successful online whatever market you are in you really must spend time to understand how the search engines work. This is equally true even if you intend to outsource your search engine optimisation work.

There are many companies the offer you SEO services at varying prices but few actually really know what they are doing.

You need to have an idea as I have seen websites losing rankings due to careless link building, mass links appearing overnight and links to a website from link farms or other dubious paid link services.

The boys at www.ppcblog have also put together a really good diagram of how google works. Click on it to see a full size version.

Pandemonium and chaos is the key to good SEO in my experience so come back here soon where I will put together a basic SEO course to show you what you need to know before you begin your SEO work.

Selling products or services online is a simple process and there are many options. However when thinking of adding a shopping cart to your site it is important that you get the basics right.

There are a number of free shopping carts available that can easily be installed via fantastico or softalicious which can be found in your cpanel. OS commerce, cubecart, roman cart and magento cart are the most common.

With os commerce the basic install is free and there are a load of add-ons free and paid as well as templates to change the shape and look of the site available to really make your e-commerce website stand out.

Most of them can be setup relatviely easily and look pretty good out of the box.

The thing to remember though, is if you want to sell online then your site has to look professional. You are trying to get people to part with their money and if your site is poorly designed, with spelling mistakes and poor content then you will not look credible and you will not make sales.

When I first started out I tried all of the free options to see which suited me best and I ended up using oscommerce. The website, www.glasstablesandchairs.com has, of course evolved over the years and still sits high on the first page of the search engines for a lot of highly competitive keywords. The back end of this site still uses oscommerce although the front page has been totally re-designed.

After setting up a number of e-commerce sites I now use interspire shopping cart. You can either pay for a hosted version or download and install onto your own servers.

I use the self hosted version personally but the hosted version is so easy and very fast to setup and get going.

The one thing about the interspire shopping cart is that it looks great right out of the box. It is easy to edit just drag and drop. Here is one of the latest ones that I helped to setup. www.loveyourwater.co.uk. This website was set up and running in a week-end.

The basic version is $395 and the ultimate is $1795. Not cheap but well worth every penny if you are serious about running an online business selling products or a variety of services.

The cost of interspire works out to be a lot less than it has cost to update and customise the glass tables website.

They have a free trial so you can test it out for yourself and I really recommend that you do. Check out the link below.

This is an affiliate link, so if you buy via this link I will receive a commission. You can go right to the site directly if your choose. You will pay the same amount but they will keep it all

If you DO buy through my link, I will be happy to help you set it up and answer any questions or queries you have via skype, phone or email. See, I am happy to work for my money ))))

If you do a search for Direct Holiday Investments in google you will see that there are around 4,500,000 results for that particular keyword phrase.

However if you type in the term “Direct Holiday Investments” using inverted commas that is looking for a phrase match there are no results in the SERPS at all.

This means ranking for the term Direct holiday investments is going to be easy.

Why is this important?

Well, when setting up a new company and you need a name or are looking for a new domain that you want to rank fast, then there are a few things that you need to think of now that never mattered before.

Traditionally, when searching for a company it was always in alphabetical order so you just went to the yellow pages and then looked down the pages in alphabetical order and bobs your uncle.

However, not only do more people now search for you on the internet they tend to use a search engine rather than a directory like yell or localpages. The search engines do not use alphabetical listings they use relevancy amongst other things.

This means that you have to do what you can to get the advantage. If you are going to advertise and promote the company name using traditional offline marketing methods then you really need to think of a name that you can rank for fast.

This means that once your name is out there and people start typing it into the major search engines you will be at the top of the SERPS in a flash which is always good when looking to generate more business from your website and build credibility and trust.

When people these days will do a search on your company name they want to find you and the higher up the SERPS you are the more people will trust you. This is because people trust the search engines. Google spend a lot of time promoting themselves as the credible search engine. IF they therefore rank your website highly then you in turn will benefit as this trust will rub off on you.

If you have a name that has millions of results then you will get lost in the crowd and if people have trouble finding you then you will lose a bit of credibility and trust.

Once you have come up with the name of the company in this case Direct Holiday Investments then you need to make sure that the domain is available.

In this case www.directholidayinvestments.com is available which means that we shoul dbe up the SERPS in no time.

I am about to go and buy this domain name and see how fast we can get it ranked in the top of the major search engines.

It is now 11.29 on the 20th September when I posted this article and it was indexed on the first page of google by 11.48. Not bad for a phrase with 4.5 million results.

I have just bought the domain name www.DirectHolidayInvestments.com so lets see how well we can rank for that and in what time period.

In the meantime search for Direct Holiday Investments and see for your self where we are in the rankings.

Ok, Ok, so I am being a little theatrical here, but there is no doubt that the massive growth of the smart phone and tablets has seen a growing differential between the number of searches done on the desktop computer and mobile devices. With this in mind it is important that if you have any type of business online or offline, then you must have a mobile marketing strategy.

Ensuring that your website can be viewed easily on a mobile phone as well as a desktop computer makes sure that you are ahead of your competitors, giving you the edge.

Text message marketing has been around for a long time and the drop in the price of setting up and running mobile messaging campaigns has made it more popular allowing small and medium businesses to take advantage of this very successful marketing method.

As mobile internet speeds have increased, so has the amount of time that people spend online, searching and even buying products and services.

Smart phones are now outselling standard phones by 5 to 1 and anyone ignoring these numbers will lose out in the near future, to those that take advantage of these numbers now.

Just think of how you, your friends and other members of your family use your mobile phones these days. We carry them with us 24/7 rarely do we switch them off.

Here are some of the most recent figures.

Mobile Phone search Figures

• 66% use mobile search while watching TV, something which should get advertisers thinking.
• 61% said they use it at work.
• 75% said mobile search makes their lives easier.
• 63% said access to mobile search has changed the way they gather information.
• 32% said they use Mobile search more than search engines on their computers.
• 84% use mobile search to look for information on local retailers, such as opening hours, address and contact details.
• 82% look for online retailers.
• 73% find a specific product or manufacturer website.
• 71% learn more about a product or service having seen an advert
• 68% use it to find the best price for a product.

Facebook is Top of the Mobile website