Why do you write content for your website?
- There are 2 reasons that people write content for their websites and blogs.
To provide valuable information that makes interesting reading, is educational, entertaining, funny and/or informative.
To improve their rankings in the search engines.
- A lot has been written on how to combine the two so that you get your message across in an informative and interesting way that reads well and yet also appeals to the mighty ‘G’
A GREAT title should Grab the attention and peak the interest of the reader, pulling them in and making the desire to scroll down or click through irresistible.
If you are not too worried about ranking your website and rely on social media and paid advertising for your traffic, then creating a face-slapping, attention grabbing and banging headline is the only consideration.
If all you are interested in is getting noticed by google in an attempt to get the site ranked and drive organic traffic to the site then the composition of the title is the most important.
In reality, most of us want a combination of both.
Learning how to write an effective title, is as important as writing great content. Not only does the title have to be eye catching but, it also helps a lot if it is structured in a way that google loves.
Writing Effective Article Titles
Writing effective titles for articles whether for article directories, syndication or for content on your own site is important if you want to rank your blog in google for your given keywords.
As I already mentioned, there are two things you need be considered when coming up with a title for an article or blog post. The hook that grabs attention and the keywords that will show the reader exactly what the article or post is about and also get googles attention and that all important first-page ranking.
Think About The Structure of the Article Title
You need to think about the structure of the title to allow you to rank for as many keyword phrases as possible.
In other words, the more keyword phrases that can be made out of the title, the better it will be for your site and the more keywords you will eventually rank well for.
This is one of the most important parts of the article writing process in my humble opinion.
There has been a lot written about keyword density and latent semantic indexing and the perfect article length, but I have found again and again that the title can make or break the success of the article when it comes to ranking your blog well in the search engines results pages.
Ranking the Blog Article
There are certain things that you can do to help rank a blog post or article on your website. For a blog, one of the best ways to get your post noticed by google is to get social signals and links to the article. I use onlywire to post to a number of social media platforms once I have finished writing it.
Onlywire automates the process of sending a lot of links back to your post. Most of them are no-follow but if your website is getting a spike in traffic and likes, shares plus 1’s then google will also take note and this can also improve your rankings. Especially if the content is great and they stay on your site to read the content and poke around for a bit.
You can do this manually of course, but it is a time consuming and a very boring job.
I wrote an article about it which you can find here How to rank your blog well in google It was written in 2010 but the basics are still the same today as they were then so go take a look. ;-).
How to Construct Your Title
If you check out the title to this post you will see a number of variations for phrases that we could eventually rank for.
Lets take the title of this article “How to Write An Effective Article Title To Rank Your Blog Well in Google” The following is some of the keyword phrases that you could well rank for in the search engines.
- “How To Write an Effective Article Title”
- “How To Write an Effective Article”
- “An Effective Article Title”
- “Rank Your Blog”
- “Rank Your Blog Well In Google”
- “Rank Your Blog Well”
- “Blog Well in google”
Over time your post can also begin to rank various words within the title such as :-
- “How to Rank in Google”
- “How to write an effective blog”
- “How to rank your blog well in google”
- “How to rank your blog well”
- “Rank Your Blog in Google”
- “How to Rank Well in google”
- “How To Write An Article”
- “Write an Effective Blog”
So, next time you write an article take the time to create an effective title that will work for you in your aim to achieve better rankings in the SERP’s and rank your blog well in google and the other search engines.
Rank Your Blog In Google – Something extra.
Do not limit this practice to the title. Try and use this same strategy when writing the body content of the article as well. The title is all important but getting the body text right will also have a positive effect on your rankings. Remember what you are trying to do is show that you are an authority
Remember what you are trying to do is show that you are an authority in the subject. The more recognised and relevant phrases that you have in your article or blog post, the more keyword phrases you will rank for and the more of an authority you will become in the eyes of google.
This will mean that if you manage to get the coveted top spot in google, it will be much harder for someone to come along and knock you off your perch.
Try it and you will soon see that it will make a big difference when you want to rank your blog in google.
Repurposing Your Content
Another trick that is being used a lot with great results for some, is to repurpose some of your older, existing content on your blog. Adding additional content refreshing the data, updating the images, using alt tags and infographics etc.
If you are working on this latest trend, why not re-write the article title using the method I have outlined above. If you are worried about editing the title then just add a new title to the head of the article, rather than in the title field, and, when you can, use that this title phrase as anchor text.
As always I am interested in your feedback and comments why not add your five pence worth to the conversation?